Sound Samples
Article (Page 61):
John Groves
A short History of Sound Branding
Article (Page 77):
Kai Bronner
Jingle all the Way? Basics of Audio Branding
Article (Page 109):
Rainer Hirt
The Process of Brand Sound
Article (Page: 205)
James Bull
The Narrative Ear – Realities in Creating Sound,
Story and Emotion for Brands
Article (Page: 227)
ISquare Ventures, India
Case Study: NBL Team Anthem, WWF India
Article (Page 239):
Stefan Nerpin, Richard Veit, Milo Heller
The sound of Vattenfall – A brand promise is heard