John Groves is a Composer, music producer and consultant on the use of sound and music in advertising and communications. In the early 90s he became one of the pioneers of Sound Branding, by developing a structured system for the creation and implementation of brand and corporate Sound Identities. This method has provided the basis for what has become a market standard. GROVES Sound Communications has offices in Hamburg and London with representation in Stockholm, Zurich and Madrid. Their client list contains a number of distinguished brands such as Olympus, Wrigley‘s, Mentos, Bacardi, Audi, Nivea, BMW, Visa as well as a large number of radio and TV stations. He is president of the Composers Club, Germany, vice president of ‘the Federation of Film and Audio-visual Composers of Europe, and board member of ECSA ‘the European Composers and Songwriters Alliance‘, member of the Art Directors Club and deputy for the advisory board of the GVL.