Sound Samples

Article (Page 61):
John Groves
A short History of Sound Branding

Article (Page 77):
Kai Bronner
Jingle all the Way? Basics of Audio Branding

Article (Page 109):
Rainer Hirt
The Process of Brand Sound

Article (Page: 205)
James Bull
The Narrative Ear – Realities in Creating Sound,
Story and Emotion for Brands

Article (Page: 227)
ISquare Ventures, India
Case Study: NBL Team Anthem, WWF India

Article (Page 239):
Stefan Nerpin, Richard Veit, Milo Heller
The sound of Vattenfall – A brand promise is heard

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